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Mastering the Call to Action

DigitalAdvertising Wagga Wagga

   










DigitalAdvertising in Wagga Wagga means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to create a lead. It can make or break depending on how weak or strong your CTA is, therefore I would like to give you a few tips to make sure that you are doing the most you can to grow your brand and develop those all-important leads.


Wording

Really easy, stay clear from generic words that are going to make you seem desperate or like you are pushing for a sale. For example, selecting between the words, 'buy' and 'shop' as a CTA, one might presume that they both mean the same thing. But you have to understand that many people on the web generally avoid commitment, so subconsciously even there is a habit for most people to think that the phrase 'buy' is closing them into something, whereas 'shop' is a way for them to find out more information. The issue I am aiming to make is that you really will need to think about the wording and avoid words that have unplanned outcomes.

Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of research studies into the concept of design and its affect upon a person's perception, and essentially one idea claims that curves are the most reliable way to go. So, if you wish to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.

Now, colour, this is yet another area that there are a few theories on. Some people would have you think that green is fantastic because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it will make people more relaxed ... Eventually there really isn't any clear evidence to suggest one option over any other, so just go with what works best for your concept. One point that I will touch on though is that you should take note of the font size and colour-- If you want your digital advertising to be most helpful in the Wagga Wagga area, it is a smart idea to try and make it different from the rest of your content, but don't go too ridiculous.

Location

Where your call to action is placed is quite crucial to digital advertising growth.

All that I suggest by this is make sure that you don't have it tucked away behind-the-scenes somewhere, or that you have way too much text that is convoluting the Call to action.

Ultimately it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the elements together just think easy and think about your customer.

Boosting your Online Sales with good CTA's.

If you want to improve your digital marketing strategy in Wagga Wagga or just want know more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsWaggaWagga.com.au.


This piece is written with a few tips in mind, and it stems from a fair bit of trial and error, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
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Location: Wagga Wagga NSW, Australia

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