Skip to main content

Mastering the Call to Action

DigitalAdvertising Wagga Wagga

   










DigitalAdvertising in Wagga Wagga means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to create a lead. It can make or break depending on how weak or strong your CTA is, therefore I would like to give you a few tips to make sure that you are doing the most you can to grow your brand and develop those all-important leads.


Wording

Really easy, stay clear from generic words that are going to make you seem desperate or like you are pushing for a sale. For example, selecting between the words, 'buy' and 'shop' as a CTA, one might presume that they both mean the same thing. But you have to understand that many people on the web generally avoid commitment, so subconsciously even there is a habit for most people to think that the phrase 'buy' is closing them into something, whereas 'shop' is a way for them to find out more information. The issue I am aiming to make is that you really will need to think about the wording and avoid words that have unplanned outcomes.

Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of research studies into the concept of design and its affect upon a person's perception, and essentially one idea claims that curves are the most reliable way to go. So, if you wish to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.

Now, colour, this is yet another area that there are a few theories on. Some people would have you think that green is fantastic because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it will make people more relaxed ... Eventually there really isn't any clear evidence to suggest one option over any other, so just go with what works best for your concept. One point that I will touch on though is that you should take note of the font size and colour-- If you want your digital advertising to be most helpful in the Wagga Wagga area, it is a smart idea to try and make it different from the rest of your content, but don't go too ridiculous.

Location

Where your call to action is placed is quite crucial to digital advertising growth.

All that I suggest by this is make sure that you don't have it tucked away behind-the-scenes somewhere, or that you have way too much text that is convoluting the Call to action.

Ultimately it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the elements together just think easy and think about your customer.

Boosting your Online Sales with good CTA's.

If you want to improve your digital marketing strategy in Wagga Wagga or just want know more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsWaggaWagga.com.au.


This piece is written with a few tips in mind, and it stems from a fair bit of trial and error, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
Labels:
Location: Wagga Wagga NSW, Australia

Comments

Post a Comment

Popular posts from this blog

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong bedrock of quality content, so is your Wagga Wagga company really strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Wagga Wagga, that just try to get some recognition, but irritate people instead. Every online marketer, Local business and even just internet user would delight to have that one post or video go viral and let the Social Media Machine just produce free attention - but the truth is it is a game of chance, and the best plan that everyone can stick to is to make routinely quality content for your fans to love, like and share. There are a couple of Big Picture ideas that you should bear in mind when it comes to Content: Relevant Content is Key. Facebook is a swift paced and constantly changing environment, and so you have to make
Post a Comment
Read more

Internet Marketing Wagga Wagga - What will 2016 hold for local small business?

Internet Marketing Wagga Wagga is a perplexing task, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, impossible. You can never ever know what is around the bend, but if you figure out the fundamental parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and point out to you just some of the major patterns that have been coming out in 2015 throughout the Wagga Wagga SEO sector and the world. From this with any luck together we can try and figure out where to focus our efforts, this will be particularly helpful if you are a local Wagga Wagga business. Think Local This is the major emerging trend and it is going to keep increasing in importance. This means that if you are an Wagga Wagga company and you are looking for local clients, then this is wonderful. Kicking off wit
Post a Comment
Read more

INTERNET MARKETING's Pidgeon carries good news for local Wagga Wagga businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is very important to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you must understand most of recent updates in order to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Wagga Wagga businesses. Before we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is important to get your head around if you are aiming to tackle INTERNET MARKETING. So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy
Post a Comment
Read more