INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is very important to everything that you
are planning to do for your business. But the catch for many people entering
the world of INTERNET MARKETING is that Google keeps making changes, so you
must understand most of recent updates in order to be readied for the future,
and the new changes in Pidgeon herald some interesting news for local Wagga
Wagga businesses.
Before we have had Google Panda, Penguin
and Hummingbird, but among the most recent addition is Pidgeon, and it has
actually made a many rather subtle changes that is important to get your head
around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update in this particular series, and it laid the foundation
for what Google considered becoming a 'good website' and punished those that
were not structured well. Penguin then came and started attacking all the dodgy
sites that are using underhanded techniques or making an attempt to buy links--
it pushed again towards websites will need to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made all of us resort to the need for 'responsive design' and recognise the
way that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Wagga
Wagga business, has been around for decades, and is trying to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Once, the smaller local Wagga Wagga store
would be battling with INTERNET MARKETING because they would have to match the
budget of the larger company. This meant that many local business were just
giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon,
a search in Wagga Wagga, is now most likely to rank a local Wagga Wagga
business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the most away from
your business!
If you wish to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend taking a
look at Internet Marketing Experts Wagga Wagga, call 1300 595 013 or visit at
www.internetmarketingexpertsWaggaWagga.com.au
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