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Digital SEO Marketing Wagga Wagga - Facebook Ads Lessons to boost your Effect


Digital SEO Marketing Wagga Wagga is not as simple as creating a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I want to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO Marketing, and because there are a lot of factors about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Wagga Wagga Business then you will want to set the location to Wagga Wagga. It just makes good sense, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I want to explain to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Wagga Wagga will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Wagga Wagga, or maybe just people visiting.

So depending on your business, you may prefer to be targeting people that are visiting or even on holiday in Wagga Wagga. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likelying to work for your business.

Lesson # 2-- Image v Text

This is the main thing that I really needed to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make certain that you have a nice image in your ad and your font isn't too large.

Something that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are making use of in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many of Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed purely to 'mobile.

I hope these few tactics and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Wagga Wagga.


If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit, .internetmarketingexpertsWaggaWagga.com.au.
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