Internet Marketing Wagga Wagga is a
perplexing task, and as we go into 2016, people are in a way of thinking where
they reflect back on the year that was 2015, and try and find out what life
holds in store for them later. This is of course, impossible. You can never ever
know what is around the bend, but if you figure out the fundamental parts of
the past and look for patterns you can get a better understanding. This is
especially true for SEO. I want to try and point out to you just some of the
major patterns that have been coming out in 2015 throughout the Wagga Wagga SEO
sector and the world. From this with any luck together we can try and figure
out where to focus our efforts, this will be particularly helpful if you are a
local Wagga Wagga business.
Think Local
This is the major emerging trend and it is
going to keep increasing in importance. This means that if you are an Wagga
Wagga company and you are looking for local clients, then this is wonderful.
Kicking off with the changes from Google Pigeon, we saw an emerging trend that
local Wagga Wagga searches were actually ranking higher than business with
national headquarters, or even places on the other side of town. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be developing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
very quickly growing overseas and are starting to emerge in Australia and it
won't be long before they gain interest in Wagga Wagga.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Wagga Wagga business. 1 - you have to be keeping
an eye on growing patterns, and make sure you have the capacity to actually let
people pay - such as, if you are yet to obtain a PayWave or RFID reader for
your ship, then get one. And 2 - you can start benefiting from the mobile
nature of paying. This means advertising, coupons and other fantastic deals
that you can send out to people on their phones and therefore direct into their
wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are seeing them locally now too, but they are
essentially other ways of getting deals to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it merely provides information or a
discount to people who link or sign up to the Beacon. This means that customers
at your Wagga Wagga store, or even roaming past the area will be given more
enticement to actually enter the store and make a purchase. It's a creative
advertising and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is amazing how men and women can keep reinventing ways
to get their company out there, and the same can be done for your local company
in Wagga Wagga. Be creative and even research what people have done, especially
when it comes to social media - if you see something you like, take note of it
and find a way to incorporate a related idea into you own project.
My final pieces of parting suggestions -
and these are things that you can do right now, today - would be to sign up to
a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose
one you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Wagga Wagga level, and also boost your authority and perhaps even become an
useful resource for people. This all goes towards your local SEO efforts which
are key in 2016. So you will probably discover that the future actually looks
great for Local businesses with trends and technology promoting even greater
interaction at a 'community' level. This is great for Wagga Wagga businesses,
so I hope that you are as thrilled as I am. With that in mind, if you are
lo9oking for more SEO advice, or are looking to increase your SEO efforts, then
contact Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit, internetmarketingexpertsWaggaWagga.com.au
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