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Digital SEO Marketing-- The Battle to find out what Google is actually 'not providing' you.

Digital SEO Marketing is a tricky and intricate area, and one of the ways that makes it even tougher is the way that Google is making it harder to find information. I am not normally one to grumble about the way that Google develops-- largely they are moving to help make the SEO 'game' a more genuine a worth driven field, but some things are still aggravating. So what am I fussing about here? Well let me try and clarify it this way.



Despite how you intend to design your keyword investigation, it all begins with a certain core principle, one that you should build by checking out your metrics and Google Analytics.

The thought is that from this key idea and keyword, you then make a seed list of terms, expanding through interrelated terms and synonyms of your key concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was willing to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to minimize the access to the data produced by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This suggests that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the easiest ways to learn the real metrics for many industry areas. The main problem that is brought up by this is how it influences the small businesses in Wagga Wagga that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Wagga Wagga on1300 595 013 or visit, www.internetmarketingexpertsWaggaWagga.com.au
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